A well-written job ad is the first touch point between your company and potential candidates. It is the first opportunity for your company to present your culture and values in a manner that is appealing. A good job posting will attract attention to the position and the company, resulting in higher quality applications and interviews.
A well-written job description should include important details about the hiring process, from beginning to finish. This will ensure that both you and the applicant are on the same page in terms of what you expect from them. This can also prevent candidates being ghosted or dropping out as well as an efficient, fair hiring process for everyone involved.
Use a simple, straightforward language that is easily understood by all kinds of people. Avoid jargon and cliches that could confuse or deter potential applicants. It is also crucial to use job advertisements as an opportunity to promote and support your diversity initiatives, so make sure the language used does not exclude any groups of people.
Also, don’t forget to mention your top advantages and perks on your job postings. If your company offers free lunches, an awesome office with a view or offers flexible working hours it’s a good idea to mention these in your job descriptions since they could swing the candidate’s favor over the competition. You should also include any volunteer or community involvement that your company is involved with. This is something prospective employees are looking for when deciding which company to join.